When the Wall Street Journal reported that millennials discovered a new “hack” to get free TV and they explained that the new “hack” was a plain old antenna, we laughed and laughed and laughed.

I half suspected that this was an exaggeration. I don’t have cable. I own an antenna, although it looks more like a shiny flat box. Long gone are the rabbit ears. You can now even get indoor TV antennas disguised as picture frames that can be used to display your photos.

But when I started asking people around the office, “Hey, if you just had a TV and an antenna, how many channels do you think you’d be able to get?” The answers surprised and amused me.

One said “3.” Another wagered, 12. Others offered some number in between. When I said it’s more than 50 in the city depending on your surrounding building or architecture, everyone was like, “Whaaa… For real.”

So this had to be a story. Even better is the fact that one of the nation’s most profitable antenna makers is right her in the St. Louis region. Bonus!

Read the full story here, including my trip to hipsterville in St. Louis to explain the wonders of broadcast TV: Who needs cable or satellite? Your TV probably gets 50+ channels.